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Plausible
Privacy-friendly web analytics. No cookies, GDPR compliant, lightweight script.
About Plausible
Plausible is intuitive, lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU. The script is under 1KB, making it 75x smaller than Google Analytics. It doesn't collect personal data and your website data is 100% yours.
Key Features
✓ No cookies — GDPR compliant by default
✓ Lightweight <1KB script
✓ Simple, intuitive dashboard
✓ UTM campaign tracking
✓ Goals & custom event tracking
✓ Email & Slack reports
Why choose Plausible?
Plausible is an open source alternative to Google Analytics. Licensed under AGPL-3.0, it gives you full access to the source code and the freedom to modify, self-host, and contribute. You can deploy it on your own servers for complete data ownership and privacy.